Course 5 - Marketing

Marketing involves all activities that a company does to get the product to a client.

Your marketing goal is to bring the right product to the right place at the right price with the right promotion.

The Four P's of Marketing:

Product - The goods or services that a company sells. Your product should satisfy or create a need of the consumer.

Place - The area where a business makes and/or sells their product. A company has to sell its product where there is demand for the product in order to make a profit.

Price - What is paid for a good or service. It is important that your product is priced competitively so consumers will buy but also with a price sufficient enough to give profits to the company.

Promotional Strategies

Association - Announcements that use famous people to sell their product.

Testimonials - Announcements that use "people that for sure would know" to sell their product.

Suggestive - Announcements that suggest that one would be more happy, beautiful, successful etc. simply by using their product.

Statistical Resources - Announcements that use research data, statistics and graphs to sell a product.

Quality - Announcements geared toward people with disposable income who prefer "the best".

An activity of promoting a product through the creation of a poster or brochure using the Four Ps of marketing and one of the promotional strategies is used to review and reinforce the theme of Marketing. Each poster or brochure should also include a company logo and slogan also.

Note: Important points of an effective sales presentation are also briefly discussed.